The car actually shown would actually cost $47000 to make. I dare say the Chinese version would be devoid of any safety features, and even a modicum of comfort. And then you are left with a 1-seater car trying to sell in the most populous country on earth, where the bicycle and scooter has become well established. I'd expect the headline price to rise substantially to make it even vaguely acceptable to a Western audience. The headline range of 400+ miles on a tank is frankly irrlevant; I can't imagine travelling for 8-10 hours in this hellish thing.
The bubble cars served their purpose in an impoverished post-War Europe, but were eclipsed by better offerings from Fiat and Austin. In China, and India, there is probably a market for cars like the Tata Nano (though I remember for years Citroen and others working on budget efforts for the African market, only to find out that they still preferred clapped out second hand Mercedes and Opels).. In parts of China, there are still Maestros and Itals churned out for really poor peasants, which are tough and easy to work on (the Montego has been turned into a passable copy of a Subaru Estate, complete with a Toyota engine). Fuel economy per se is not a major purchasing factor in these markets; petrol is cheap. Space to get the extended family and goats in is important though. Plus, will the car handle the daily 200 mile run to the market on unmetalled roads?
In the west, something like this will go the way of the Sinclair C5; hoots of laughter where ever it goes, plus the constant feeling that an artic is going to drive over you without noticing.